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		<title>Introduction to the Google Ad Auction</title>
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		<description><![CDATA[Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com. Duration : 0:9:12 addthis_url = 'http%3A%2F%2Fadwordstraining.org%2Fintroduction-to-the-google-ad-auction-2%2F'; addthis_title = 'Introduction+to+the+Google+Ad+Auction'; addthis_pub = ''; Ad Words Tags: ad auction, ads, adwords, adwords auction, cpc, google, google advertising, hal [...]]]></description>
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<p><img src="http://i.ytimg.com/vi/K7l0a2PVhPQ/2.jpg" align="left">Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.</p>
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