For anyone who used google adwords in 2003-5 or even earlier, if you log in today you will barely recognize it. Not only is the interface completely redone, but there are more bells and whistles than ever before. So many settings, it is an incredibly complicated swiss army knife. That is, if you use the real interface. If you sign up for a new adwords account today, you get the “idiot” interface. Its much simplified, but is quite frankly, just brutal for new advertisers. Google doesn’t release statistics on their “churn rate” which is the number of new advertisers that fail, but rest assured it is in the millions.

Not only is the interface totally different, but adwords itself is totally different. The algorithm handles everything. You can’t get anyone from google to talk to you. Google has gone from a billion dollars a year income to over 24 billion dollars a year income, and with it, an arrogance that has been the province of the AIG’s of the world. Unfortunately google owns a huge percentage of not just the search market, but the worldwide advertising market so what to do?

The best answer is you need to hire a real expert if you are going to stay in the adwords game and not get eaten alive. The other thing we have started doing as an agency is venturing away from Google, to Bing and even beyond, to many other smaller players who WILL answer calls, who are only too happy to work with you, and convert just as well or better than Google.

Its very dangerous for any company to be dependent on one vendor for their total business, whether you are a small business with one big customer, or a website depending on Google for your total living. In this age of internet consolidation, its a very good strategy to start your diversification process for advertising.

After you have a few other traffic sources that you know work, you can then look at optimizing your adwords.

There are a few major differences between the “old” adwords of 2003 and now, here are some of them:

1) its not really about bids anymore, its all about quality score. If you don’t get the quality score, it really doesn’t matter how much you are bidding because you won’t get the traffic at any price. There are a number of things you can do to improve your quality score, and the big G is dead serious about every point, such as page loading times, transparency, user experience, relevance, and other issues.

2) the content network which used to be terrible is your best friend. Google has done a lot of work in this area, and its much better than it used to be in tha past.

3) use conversion tracking or get clobbered

4) use separate campaigns for all of your search, content, and mobile efforts. Track them separately.

5) Pay careful attention to the settings tab which has all the settings for your campaigns.

6) Get an expert to at least look over your account and campaign settings. You’ll be glad you did.

I’m trying to source a product that I can advertise on a website and make some money over Xmas.
We have tried a few things so far and failed mainly due to high competition. We tried again with some hats that were low competitiveness and got a 1st place spot on google, great we thought. We used up nearly £100.00 in advertising and made approx 7 sales resulting in a big loss.
We are now deciding what to try next but we are thinking that the same thing will happen again… either we get lots of clicks and no sales or we get out wiped with competitiveness.

We are using ad-words keyword tool which is somewhat useful and we are trying to sell one product that people want where there are little or none variations of it (for example if you sell a panda hat there are hundreds of styles but if you sell a control pad for the ps3 there is only 1 style so you are more targeted) I think we have learnt that most CPC will cost us around £0.45 so £45.00 budget a day will give us 100 visitors and if we are selling the right product should result in 30 sales out of 100. We also know that the product we try sell should result in at least £15.00 profit per item so that we can make some money after advertising.

Does it matter if the competitiveness is high when the CPC is only £0.40? or should we be looking for Low comp with low CPC but high searches? It seems no matter what you try and sell there’s always some factory/site there who can sell cheaper than you. People have told us try eBay but we think its too cut throat competition on there and the fees are too high…in my opinion ebay is only good for selling unwanted stuff.

Is there anything that we are missing? maybe you have a good idea to share? But any help would be greatly appreciated!

Thanks if you spend the time to answer this one

Hi there you could advertise you website and pay $15 for 1000 visits or you can get a better package it is only a low price becasue it is a new website so the prices will go up soon take a look

http://www.owned.ws

I’ve been told by one source that it may be the google redirect virus, but upon running countless scans with both Norton and other free online scanners, now results turn up, but the problem still remains.

What can I do to get rid of whatever has infected my computer?

I have used google for a long time too until recently it was lagging like yours… I never really knew what was going on; so i decided to end it with internet explorer and go with firefox i haven’t had that problem yet.
try firefox

I uninstalled and re-installed the program.

Yes, this is absolutely ridiculous. I have been playing it for well over a week and just starting getting this highly annoying behavior! Looks like I will need to find some other activity.

What about for larger files? Like, say, I want to upload an hour long video to be shared freely on the internet? How many people would be able to share it within the span of a day, week, and month if I was using a program like Bittorrent?

I know some of these answers also depend on visibility, so what are the answers for files with no marketing other than word of mouth and files that are marketed using website ads, PPC advertising, etc.? Kind-of like best and worst case scenereo in terms of visibility of the file?

Also, could you list resources and statistics of file distribution and person-to-person file sharing?

1.) for video use youtube and for audio I don’t know,

2.) make the best of your presentation and hard-work and leave the rest on your destiny,

if you have guts, you’ll sure get millions of voters and users.

Or you can setup a campaign & find out how much it costs you. You can get free coupons while setting up a new campaign.

Here are some helpful reading:

https://www.google.com/intl/en_us/adwords/select/steps.html

http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=1713937&from=21899&rd=1

[Video] http://www.youtube.com/user/AdWordsCommunity

Thanks,
Sam

http://www.webaholic.co.in/

http://www.webaholic.co.in/blog/

With Adwords, you have to keep checking and editing your settings. To start, I would estimate what your profit is for every person that makes a purchase/conversion. Then estimate how much you can afford to spend on Adwords based on expected amount of clicks to conversion ratio. For example, if 1 out of every 20 people that clicks your ad makes a purchase, then you need to add 20 clicks to the cost of the product. If a click costs $1, then add $20. If a click costs $0.10, then add $2.

Any help from online/internet marketing & advertising geeks will be much appreciated. Also i hope I placed my question correctly!

Give the advertiser 2 months free. If they are happy with the results, they sign a one-year contract for $100 a month. That should cover your web-hosting fees and provide a little profit.