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Introduction to the Google Ad Auction

Introduction to the Google Ad Auction

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com. Duration : 0:9:12 Ad Words Tags: ad auction, ads, adwords, adwords auction, cpc, google, google advertising, hal varian, paid search, quality score, search ads, text ads

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