Google Ads: ‘Exact Match’ Keeps Getting Less Exact – Practical Ecommerce


Practical Ecommerce

Google Ads: 'Exact Match' Keeps Getting Less Exact
Practical Ecommerce
Google Ads should stop calling it an “exact” match when there are brackets around a keyword. Google is not honoring the word order; it's adding and subtracting function words; and, now, Google can match queries to ads based on its machine-learning …

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