how do I determine what is the conversion rate of pay per click campaign i am running on facebook?

Hello,
i have an internet website and want to create a marketing campaign on facebook ads and google ad words to attract people to my site and register.
to calculate the return on my investment; how do I determine what is the conversion rate (what % of people clicking on the ad will actually register on my website) of pay per click campaign i am running using facebook ads OR google ad words? is there statistics for this i can use as a reference? average industry figures i can use for this?

The math is relatively simple, but it’s more tricky to track individual ads conversion rates. I don’t believe Facebook pass any tracking codes to your site, while you can manually compare the Facebook click stats to your sales to get overall conversion, but you may not know if one ad was responsible for more sales even if it had the same number of clicks as the others. (One assumes the ad that generates the most clicks is the best but the can be exceptions)

Adwords campaigns can be setup to pass tracking code tailored for a few of the major affiliate sites, perhaps Amazon, CJ and clickbank (I don’t really really recall now) this can help identify whether Adwords was the source when you are running multiple traffic sources.

The only average that comes to mind is the very rough 1% average conversion sales pages that’s often cited.

2 Responses to “how do I determine what is the conversion rate of pay per click campaign i am running on facebook?”

  1. Jake Birdem 18. Aug, 2011 at 10:00 pm #

    The math is relatively simple, but it’s more tricky to track individual ads conversion rates. I don’t believe Facebook pass any tracking codes to your site, while you can manually compare the Facebook click stats to your sales to get overall conversion, but you may not know if one ad was responsible for more sales even if it had the same number of clicks as the others. (One assumes the ad that generates the most clicks is the best but the can be exceptions)

    Adwords campaigns can be setup to pass tracking code tailored for a few of the major affiliate sites, perhaps Amazon, CJ and clickbank (I don’t really really recall now) this can help identify whether Adwords was the source when you are running multiple traffic sources.

    The only average that comes to mind is the very rough 1% average conversion sales pages that’s often cited.
    References :

  2. alistair Lop 18. Aug, 2011 at 10:18 pm #

    Totally agreed with Mr Jake…
    References :
    http://allan-nkata.com/blog/

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