How much should i charge for an ad or feature on my site?

We have a website that gets about 1.6 M unique visitors a year. We are starting a program where we will let one of our 3rd party product experts to be featured on the site on the home page and a dedicated landing page. I have been asked to come up with a ‘value of impressions’ in $ that we can give them. In other words something on the lines of … ‘get featured on our site and you will get x dollars worth of impressions’. We have never advertised on our site so cant get data through any ad campaign on our site.

Any help from online/internet marketing & advertising geeks will be much appreciated. Also i hope I placed my question correctly!

Give the advertiser 2 months free. If they are happy with the results, they sign a one-year contract for $100 a month. That should cover your web-hosting fees and provide a little profit.

3 Responses to “How much should i charge for an ad or feature on my site?”

  1. Hans W 08. Jan, 2012 at 7:44 am #

    Research the costs of google ad words and undercut until you have a substantial client base then slowly raise it.Check out Other ppc sites like Bling or yahoo.
    References :

  2. Ed Atun 08. Jan, 2012 at 8:13 am #

    Give the advertiser 2 months free. If they are happy with the results, they sign a one-year contract for $100 a month. That should cover your web-hosting fees and provide a little profit.
    References :

  3. Adrian Allen 08. Jan, 2012 at 8:24 am #

    Tough question to answer as different niches can demand different amounts.

    I use to ran a poker site which received 400 uniques per day nearly 150,000 uniques a year.
    I had three advertising spots which I sold via adbrite. The price these sold for ranged from $40-$60 per month. Although your site gets 10 times the amount of visitors, im not sure you could command 10 times the value.

    a CPM (Cost per 1000 impressions) of $1 would be just over $4 per day. Obviously getting an idea of what sort of click through rate these ads get would be a distinct advantage. If they get more than 1% ctr then a CPM of $1-$2 may be a good starting point.

    You could also allow the experts to potentially bid on the value and set a minimum bid, that way you may discover what your advertisers believe the space is worth.

    Good luck.
    References :
    http://blog.seokeywordmarketing.com

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