If you are renting and looking for a home to buy what words would attract you to click an Ad?

I’m a real estate agent marketing to renters. I love working with people who value the pride of homeownership. I market to potential clients online and wanted to know from other renters what words or as its called in advertising "tagline" would make you want to know more? I’ve tried "Stop renting and own your own home!" or "Get rid of your landlord".

I’m open to any idea, the point is to get more people intrested and excited.

If the prices in your area are low enough, then I would say these 2 points would motivate a renter to buy:

1) Buy a house and be your own landlord and pay less for your mortgage than you are now paying in rent.
2) Your mortgage payments will stay the same (with fixed rate loan) and say good-by to ever increasing rent payments.

Good luck.

One Response to “If you are renting and looking for a home to buy what words would attract you to click an Ad?”

  1. cactusgene 08. Jan, 2012 at 6:59 am #

    If the prices in your area are low enough, then I would say these 2 points would motivate a renter to buy:

    1) Buy a house and be your own landlord and pay less for your mortgage than you are now paying in rent.
    2) Your mortgage payments will stay the same (with fixed rate loan) and say good-by to ever increasing rent payments.

    Good luck.
    References :

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