Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
Duration : 0:9:12
Introduction to the Google Ad Auction
by adwords on 19. Mar, 2010 in ad words
Tags: ad auction, ads, adwords, adwords auction, cpc, google, google advertising, hal varian, paid search, quality score, search ads, text ads
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