Introduction to the Google Ad Auction

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

Duration : 0:9:12


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25 Responses to “Introduction to the Google Ad Auction”

  1. Stuff2ResellonEbay 19. Mar, 2010 at 7:52 pm #

    very good tips
    very good tips

  2. brunocelidonio 19. Mar, 2010 at 7:52 pm #

    That is just an …
    That is just an amazing video…helped me a lot to understand the tool!

  3. litnight 19. Mar, 2010 at 7:52 pm #

    This was a great …
    This was a great video. Saved me from reading 30 pages. (I’ll read them anyway, but now I’m going in with at least some knowledge about how this works).

  4. easygoldmoneyfast 19. Mar, 2010 at 7:52 pm #

    New FREE MONEY …
    New FREE MONEY Opportunity!
    go to
    easygoldmoneyfast . com

  5. Kibutztv 19. Mar, 2010 at 7:52 pm #

    lol 04:11
    lol 04:11

  6. ekasbury 19. Mar, 2010 at 7:52 pm #

    Awesome video. Very …
    Awesome video. Very informative. And I was thanked for giving my attention at the end – nice touch. 🙂

  7. zactheprick 19. Mar, 2010 at 7:52 pm #

    excellent video …
    excellent video very informative and hope these tips will help my marketing.Used a company called dotcomchrome who have proved to be a scam only wish i had looked on youtube first once again thankyou i will be adding you to my favourites

  8. strive4impact 19. Mar, 2010 at 7:52 pm #

    I think the video …
    I think the video is a great explanation. Unfortunately, I’ve been really disappointed by the quality score issue because no matter how much I’m serving relevant content, Google seems to think my ads are somehow less useful than others who are writing spammy ads and even spammier landing pages.

  9. always366 19. Mar, 2010 at 7:52 pm #

    I’m interested in …
    I’m interested in more information

  10. almsfsdjgx 19. Mar, 2010 at 7:52 pm #

    Nah, I don’t trust …
    Nah, I don’t trust this video, it is all a deception.
    Google uses MAGIC 😀

  11. lg123xyz 19. Mar, 2010 at 7:52 pm #

    I like the way …
    I like the way Google makes the presentation with pictograms…just like how they train dolphins at the zoo.

  12. ttoolman15 19. Mar, 2010 at 7:52 pm #

    really cheap …
    really cheap shopping right here…. im someone who loves to shop so thought peeps might like this. tripleclicks. com/10886493

  13. wolfkatt 19. Mar, 2010 at 7:52 pm #

    it’s amazing how …
    it’s amazing how many ppl make comments about something they have no clue about and/or doesn’t apply/affect them. This is the best and simplest explanation I’ve seen yet and I have spent years in the SEO/SEM/SEMM field.
    What’s more amazing is the comments from people here who have no interest actually WATCHED it. Jeez, get a life.

  14. theycallmestevee 19. Mar, 2010 at 7:52 pm #

    LOL
    LOL

  15. reppinNW 19. Mar, 2010 at 7:52 pm #

    Pie chart placement …
    Pie chart placement fail 3:10

  16. KnowYourTeam 19. Mar, 2010 at 7:52 pm #

    they screw us out …
    they screw us out of what exactly? i can’t recall every paying Google any money for anything

  17. Mortgageman2006 19. Mar, 2010 at 7:52 pm #

    Just shows how they …
    Just shows how they screw us all. Where is the info on how they rate your content? Just more gobbygup

  18. linquish88 19. Mar, 2010 at 7:52 pm #

    seriously.i no …
    seriously.i no nothing about bidding in adword before watching this video.
    thanks Hal Varian

  19. trik66666 19. Mar, 2010 at 7:52 pm #

    mega
    mega

  20. bulliethepirate 19. Mar, 2010 at 7:52 pm #

    How is the min …
    How is the min price for a particular keyword is determent ?

  21. JFBelisle1983 19. Mar, 2010 at 7:52 pm #

    Well-explained and …
    Well-explained and straight-to-the-point, now I can understand the utility of the microeconomics courses I’ve done.

  22. ZionismIsRacism 19. Mar, 2010 at 7:52 pm #

    Wow! You ARE an …
    Wow! You ARE an anti-Semite!

  23. acconytube 19. Mar, 2010 at 7:52 pm #

    Einstein said there …
    Einstein said there are two measures of infinity: the universe & the extent of human stupidity. You’ve proved him correct. But then again he was a jew so I suppose he was just part of your paranoid global conspiracy.

  24. ZionismIsRacism 19. Mar, 2010 at 7:52 pm #

    In case you didn’t …
    In case you didn’t get the memo, there’s much more to the First Amendment than your subjective feelings (unless, of course, you’re a whiny liberal). But perhaps your inability to grasp that isn’t surprising considering the grave ignorance of your comment.

  25. acconytube 19. Mar, 2010 at 7:52 pm #

    I find your comment …
    I find your comment offensive, but perhaps that’s not surprising considering your username.

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