Is domain name relevant?

I would like to create a website in a niche market for adsense. Keyword research has shown several highly searched terms (13k per month which I halved from Google results ). These keywords are available as domain names. The results show plenty of PPC ads.They are two word specific names. Is it worthwhile purchasing them and creating several sites or just have one domain name and optimize separate pages for the keywords? Hope this makes sense. Thank you

Keyword specific domains can be very helpful in search engine results. Providing that the information you provide is relevant. If you just want to rank well and have nothing but adsense ads on the page then I would discourage purchasing them just for this purpose. You can rank well in searches by optimizing for separate keywords just as easily. If you want to purchase these domains, optimize them and use them until someone in that market buys them from you then it may be worth the investment.
One more thing to consider. New domain names or newly purchased Domains even from someone else are notorious for ranking poorly. Part of the Google algorithm (an important part) has to do with the history of that domain name. A brand new domain has no history and therefore has a very low Trust Ranking. In a very competitive market it can take years to get a new domain to break in to the top. The same can be true of a domain purchased from someone else. A change in domain registration can send the Trust Rank back to zero.
Your best course of action would be to build a website (preferably to a domain you already own) with optimized pages that offer valuable content along with the ads. Serve a niche market you know something about and can speak knowledgeably and honestly about. If you can recommend your visitors to your advertisers well, the advertisers will pay more to be seen on your site, your visitors will return to see what else you suggest, and you will make money.
Good Luck

2 Responses to “Is domain name relevant?”

  1. aseopro 15. Aug, 2010 at 10:39 pm #

    Keyword specific domains can be very helpful in search engine results. Providing that the information you provide is relevant. If you just want to rank well and have nothing but adsense ads on the page then I would discourage purchasing them just for this purpose. You can rank well in searches by optimizing for separate keywords just as easily. If you want to purchase these domains, optimize them and use them until someone in that market buys them from you then it may be worth the investment.
    One more thing to consider. New domain names or newly purchased Domains even from someone else are notorious for ranking poorly. Part of the Google algorithm (an important part) has to do with the history of that domain name. A brand new domain has no history and therefore has a very low Trust Ranking. In a very competitive market it can take years to get a new domain to break in to the top. The same can be true of a domain purchased from someone else. A change in domain registration can send the Trust Rank back to zero.
    Your best course of action would be to build a website (preferably to a domain you already own) with optimized pages that offer valuable content along with the ads. Serve a niche market you know something about and can speak knowledgeably and honestly about. If you can recommend your visitors to your advertisers well, the advertisers will pay more to be seen on your site, your visitors will return to see what else you suggest, and you will make money.
    Good Luck
    References :
    https://www.google.com/adsense/
    http://www.aseopro.com

  2. Dave G 15. Aug, 2010 at 10:52 pm #

    As you may know a domain name is just a name, not a real website. If you are going to create your website:

    1- Buy a domain name.
    2- Buy a web hosting service to provide your online space and enable you to get your website online at your purchased domain name

    If you want to start your website I recommend purchase your domain and hosting together. In this way it is possible to get your domain for free. Some hosting services offer this gift today.

    As an experienced webmaster I recommend BlueHost service which I’m sure it would work for you and fulfill all your requirements. They have a really great offer for hosting & I have used them for over 3 yrs now, and have never had a single problem with them.

    They are a Multi-awarded Web Hosting which offer a Full-featured service only $6.95. You can see their Plan Details accompanied with reliable reviews regarding their service at:
    http://www.threehosts.com/reviews/1st

    Here I have copied and pasted its features from their website to view:

    – Free Domain Forever
    – Unlimited Space
    – Unlimited Transfer
    – Host UNLIMITED Domains (Support All Domain Names)
    – 2,500 POP/Imap Email Accounts
    – SSH (Secure Shell), SSL, FTP, Stats
    – CGI, Ruby (RoR), Perl, PHP, MySQL
    – 2000/2002 Front Page Extensions
    – Free Site Builder
    – 24/7 Superb/Responsive Sales/Support
    – Free Search Engine Submission

    They also offer "Free Site Builder" that helps you build your web pages without difficulty if you are not skilled in using any website creating program. (WYSIWYG: What You See Is What You Get)

    ******IMPORTANT*******
    * This service was awarded “The Best Web Host OF 2008”.
    * If you sign up for this service you will have $100 credits to advertise your website with the google & yahoo search engines for free!
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    Good Luck!
    References :

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