Phrase-Free AdWords? Why Keyword-Centric Search Is Becoming A Thing Of The Past – MediaPost Communications

Phrase-Free AdWords? Why Keyword-Centric Search Is Becoming A Thing Of The Past
MediaPost Communications
Marketers raised a few eyebrows when Google announced it is running campaigns for advertisers based on Google My Business location info, as opposed to keywords. Keywords have been synonymous with search since its earliest days. So kicking them to …

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