What online marketing components does businesses usually use?

How do new customers find you? [choose all that apply]
○ Internet Ads
○ Print Ads
○ Search Engines
○ Social Media ( Facebook, Twitter, etc. )
○ Storefront
○ Word-Of-Mouth
○ Yellow Pages ( book )
○ Others : _____________________________

What are the top three ways that work?
○ Direct Mail ( print )
○ Internet Ads
○ Print Ads
○ Search Engines
○ Social Media ( Facebook, Twitter, etc. )
○ Storefront
○ Word-Of-Mouth
○ Yellow Pages ( book )
○ Others : _____________________________

Which of the following online marketing components does your business
currently use?
○ Banners Ads (on websites)
○ Blogs
○ Company website
○ E-mail Marketing
○ Google Place Page (map)
○ Mobile Marketing (Mobile Coupons, Ads, Texts, etc)
○ Promo Codes
○ Podcast
○ QR Codes
○ Review Sites (CitySearch, Yelp, etc)
○ Search Advertising ( Google Adwords )
○ Search Engine Optimization ( SEO ) ( unpaid )
○ Sky Writing
○ Social Media ( Twitter, Facebook, etc. )
○ Video ( Youtube, Vimeo, Ustream, etc. )
○ Other online marketing : ________________________________

Which of the following online marketing components does your business plan to
add this year? Top 5 only
○ Banners Ads (on websites)
○ Blogs
○ Company website
○ E-mail Marketing
○ Google Place Page (map)
○ Mobile Marketing (Mobile Coupons, Ads, Texts, etc)
○ Promo Codes
○ Podcast
○ QR Codes
○ Review Sites (CitySearch, Yelp, etc)
○ Search Advertising ( Google Adwords )
○ Search Engine Optimization ( SEO ) ( unpaid )
○ Sky Writing
○ Social Media ( Twitter, Facebook, etc. )
○ Video ( Youtube, Vimeo, Ustream, etc. )
○ Other online marketing : ________________________________

Do you use any Search Engine Marketing (SEM) tools to manage campaigns?
○ Yes
○ No

In which of the following areas do you need help with in your SEM (Search
Engine Marketing )?
○ Advanced Analytics
○ Conversion improvement
○ Identifying Correct Keywords
○ Managing Campaigns Across Multiple networks
○ None, I don’t need help
○ Selecting Effective networks
○ Tracking Campaign Effectiveness
○ What is SEM? Never heard of it
○ Others : _________________________

Which of the following do you consider when adding any new marketing channel?
(Top 5 functionality)
○ Ability to Alter Message (to match branding)
○ Ability to Attract New Markets/Demographics
○ Ability to deploy and manage in-house
○ Cost per lead/acquisition
○ Ease to Manage
○ Overall Cost
○ Proven Effectiveness
○ Time to Complete First Cycle/Campaign
○ Trusted Referral
○ None

How much is your average sale for new customers?
○ $1 to $100
○ $101 to $200
○ $201 to $500
○ $501 to $1,000
○ $1,001 to $5,000
○ $5,000 to $10,000
○ Over $10,001

Search Engine Optimization

5 Responses to “What online marketing components does businesses usually use?”

  1. Smack Daddy 20. Apr, 2011 at 10:53 am #

    ds
    References :

  2. Christian 20. Apr, 2011 at 11:31 am #

    Search Engines
    References :

  3. Zoha Hunt 20. Apr, 2011 at 11:54 am #

    Different companies have different way to run the business show and also it depend that how much you are promoting, if you are promoting globally then gotta use the seo, sem, smo, etc. At the small level you can use the direct mail services, they are cheap and loyal to their duties.
    References :
    http://www.innovativedirectmail.com/

  4. Joseph 20. Apr, 2011 at 12:24 pm #

    Search Engine Optimization
    References :

  5. gopu p 20. Apr, 2011 at 12:57 pm #

    Hi I have the answers below for your questions. I hope you consider this for the survey.

    How do new customers find you? [choose all that apply]
    ○ Internet Ads
    ○ Social Media ( Facebook, Twitter, etc. )
    ○ Word-Of-Mouth

    What are the top three ways that work?
    ○ Internet Ads
    ○ Social Media ( Facebook, Twitter, etc. )
    ○ Word-Of-Mouth

    Which of the following online marketing components does your business
    currently use?
    ○ Blogs
    ○ Company website
    ○ E-mail Marketing
    ○ Google Place Page (map)
    ○ Promo Codes
    ○ Review Sites (CitySearch, Yelp, etc)
    ○ Search Advertising ( Google Adwords )
    ○ Search Engine Optimization ( SEO ) ( unpaid )
    ○ Social Media ( Twitter, Facebook, etc. )
    ○ Video ( Youtube, Vimeo, Ustream, etc. )

    Which of the following online marketing components does your business plan to
    add this year? Top 5 only
    ○ Company website
    ○ E-mail Marketing
    ○ Mobile Marketing (Mobile Coupons, Ads, Texts, etc)
    ○ Review Sites (CitySearch, Yelp, etc)
    ○ Search Advertising ( Google Adwords )
    ○ Search Engine Optimization ( SEO ) ( unpaid )
    ○ Social Media ( Twitter, Facebook, etc. )
    ○ Video ( Youtube, Vimeo, Ustream, etc. )

    Do you use any Search Engine Marketing (SEM) tools to manage campaigns?
    ○ Yes

    In which of the following areas do you need help with in your SEM (Search
    Engine Marketing )?
    ○ None, I don’t need help

    Which of the following do you consider when adding any new marketing channel?
    (Top 5 functionality)
    ○ Ability to Alter Message (to match branding)
    ○ Ability to Attract New Markets/Demographics
    ○ Ability to deploy and manage in-house
    ○ Overall Cost
    ○ Proven Effectiveness

    How much is your average sale for new customers?
    ○ $1 to $100
    References :

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